SEO Link Leads

Design to business development

SEO Tips

There are some important updates and tips which help in optimize the website in search engines. We can  optimize and improve the website with the help of these tips..and more

1. Write great content (HIGH PRIORITY)

Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site and search engines won’t find your site valuable.

2. Write unique content (HIGH PRIORITY)

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

3. Add new content all the time (HIGH PRIORITY)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

4. Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn’t try to optimize your entire site to one keyword phrase – instead focus on writing pages for specific keywords and phrases.

5. Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It’s better to try to optimize for keywords that you can rank higher. You’ll get more pageviews from a less popular keyword when you’re on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

Leave a comment »

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) / Search Engine Positioning is a way to get positioning of your website in major search engine by means of organic method/unpaid method/natural method. Here organic method refers to follow white hat SEO. White Hat SEO is a process to follow guidelines of Search Engine and proceed accordingly. Another part of SEO covers Black Hat SEO. It follows unusual method to get your website in search rankings for shorter period of time. We follow White Hat SEO only due to their long lasting results. Generally SEO is the long term and continuous process. Their results are not immediate therefore it requires lot of patience.

  • NEED OF SEO/SEP:

    Your website on Internet can be refereed only by its domain name. But question arises that how many people knows your domain name. Although you provide best services in your respective field but it becomes useless when no one knows you on Internet.

    In this way SEO/SEP comes into existence. SEO/SEP brings your website to search rankings.

  • OUR PROCESS FOR SEO SERVICES:

    Our SEO team mainly emphasis on major Search Engines (Google, Yahoo, Bing).As Google drives maximum traffic to most websites therefore our SEO Experts team mainly follows Google SEO Guidelines and proceeds accordingly.

  • SITE ANALYSIS

    In Site Analysis, our SEO Experts Team analysis your existing website. Our site analysis covers following root points of SEO

    • Title tag, Meta Description tag, Meta Keywords
    • H1, H2, H3 tag, Content of page
    • ALT tags on images, Anchor Text Analysis
    • Are Synonyms are used for Keywords
    • Keyword Density
    • Internal Navigation
    • Age of Domain
    • Page Rank
    • Inbound and Outbound Links
    • Keyword Bold Text Usage
    • Analysis of Broken Links
  • COMPETITOR ANALYSIS

    In Competitor Analysis, our SEO Experts Team defines “Why Competitor Analysis is Important and what we get from them”

    • To Know Top 5 Existing Competitor’s of your Business Domain
    • How they Exist in Top Position
    • How they Drive Traffic
    • What Keywords they are using
    • How they use Keyword
    • Are our targeted keywords used in Competitors URL
    • How many pages are top index in different Search Engine
    • By following Existing top Competitors we can easily upgrade towards top positioning
      • 1) On Page SEO(keyword suggestion, sitemap creation and submission, create robot.txt file, setup Google Analytic Account and Google Analytic code submission, setup Google Webmaster Account and Site Verification in Google Webmaster , Title tag optimization, Meta Description tag optimization ,Header(h1,h2,h3) tag optimization, image ALTtag optimization, Meta Keyword Tag optimization, Use of Anchor Tag as Keyword, Use of Keywords in Internal Navigations, Content optimization)
      • 2) OFF Page SEO(Search Engine Submission in major Search Engine , Social Bookmarking , Directory Submission in niche directory, Article Submission , Press Release , Forum Posting , Free Classified Ads Submission ,Blog creation, Blog posting , Blog Commenting in niche blog, Video Submission, Link Wheel Submission
Leave a comment »

What Is SEO / Search Engine Optimization?

Whenever you enter a inquiry in a search engine and hit ‘enter’ you obtain a list of web results that have that inquiry term. Users usually be inclined to visit websites that are at the top of this list as they distinguish those to be more pertinent to the inquiry. If you have ever wonder why some of these websites rank better than the others then you have to know that it is because of a influential web marketing technique called Search Engine Optimization (SEO).

SEO is a procedure which helps search engines discover and rank your site elevated than the millions of other sites in response to a search inquiry. SEO therefore helps you obtain traffic from search engines.

This SEO tutorial covers all the essential information you need to know about Search Engine Optimization – what is it, how does it work and difference in the ranking criterion of major search engines.

1. How Search Engines Work

The first fundamental truth you need to be acquainted with to study SEO is that search engines are not humans. While this might be clear for everybody, the difference between how humans and search engines sight web pages aren’t. Unlike humans, search engines are text-driven. Though technologies advance quickly, search engines are far from smart creature that can feel the loveliness of a cool propose or enjoy the sounds and movement in movies. In its place, search engines crawl the Web, looking at exacting site items (primarily text) to get an idea what a site is about. This brief clarification is not the most exact because as we will see next, search engines carry out several actions in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performing by a piece of software, called a crawler or a spider (or Googlebot, as is the casing with Google). Spiders follow links from one page to one more and index everything they find on their way. Having in brain the figure of pages on the Web (over 20 billion), it is impracticable for a spider to visit a site every day just to see if a new page has appear or if an obtainable page has been customized, occasionally crawlers may not end up visiting your site for a month or two.

What you can do is to confirm what a crawler sees from your site. As already mention, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spider, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is store in a giant database, from where it can later be retrieve. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to method such amounts of in order but generally search engines deal just fine with this task. Sometimes they might not get the sense of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.

When a search demand comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the record. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts scheming the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has diverse relative weights for ordinary factors like keyword density, links, or meta-tags. That is why dissimilar search engines give dissimilar search penalty pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. occasionally change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest change. This is one reason (the other is your competitors) to devote enduring efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is not anything more than simply display them in the browser – i.e. the endless pages of search results that are sorted from the most pertinent to the least applicable sites.

2. Differences between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no spoken preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets in your prime to be admit to the top in Google, than in Yahoo!.

Leave a comment »

Follow

Get every new post delivered to your Inbox.